![]() ![]() ![]() It's actually not that difficult to send emails that LOOK legit (they're using the correct domain). It's certainly depressing that somebody would try to do this during a worldwide pandemic…but unfortunately, there's always going to be people out there that try to take advantage of others during shitty circumstances. We sent out an update email 45 minutes after this happened, changed our home page to an update page (), and did our best to quickly respond to the thousands of customer support tickets that flooded our inboxes. So we are extremely surprised that this happened. We are VERY diligent when it comes to security and password protection (not even our own team members know the actual passwords because we use Lastpass). Luckily, they only got access to our email provider and nothing else. ![]() Last week, we found out that our email provider was hacked and sent out a fake invoice to everybody on our list. I apologize for the inconvenience this has caused you. Phew.Hi there - the good news is the invoice is not real, we did not send it, and you will not be charged anything. We feel particularly proud of not getting Anthony Joshua wet. But we defo think it’s the chemical trickery) Which details made you especially proud? (*declaimer: If it’s not that, then Lynx, their agencies and their production companies have done a bloody great job. We can’t see how that’s all possible without some sort of magical chemical trickery. So now it’s over 25years old, that’s a lot of fans and a lot of ads. Just round and round it goes, growing every year. The user loves that product, the user loves the adverts. Once you’ve had your NDA altered, they’ve got you. Then from there it’s just a chain reaction. A bit like that smokey dust stuff that Cillian Murphy uses in that other Batman film. So we reckon there’s some chemical engineering that pre-disposes the user to go cockahoo whenever a new Lynx ad comes on. You see, everyone at one point or another in their lives have sprayed Lynx on themselves. Personally, we think it’s something they put in the product. Why do you think Lynx ads are so popular? You can clearly see The Lynx Effect in it’s rawest form writ large. They’re making it really hard to hold onto the wallet. The also both have all their clothes on which is weird, and the lady keeps dropping her wallet. The one where two people are making calls at a payphone before they board a cruise liner. We’d have to say it’s Lynx ‘First Impressions Last’ from the 80’s. We’ve thought long and hard about this one. Or was it 60? We can’t remember, it was so wild it’s hard to remember. Our job was to visually fit 25 years into 30 seconds. Luckily figuring that out was all down to the megadudes at the agency. What was the inspiration behind taking a trip down pop culture’s memory lane? That’ll always take your mind off the reputation you’ve been entrusted to uphold. Then you just hope the production doesn’t involve getting Anthony Joshua wet, and you can use the magic of visual effects to avoid getting punched in the face. But how do you beat the best when it’s your turn? You just spray on a liberal dose of Africa, step up and do your best. Luckily it wasn’t the later in this case. It’s like a ‘never met your heroes’ type thing, isn’t it? As if you did get to meet Steve Irwin or Alan Smithee you’d lose your cool wouldn’t you. Honestly, we tried not to think about how much iconic Lynx advertising has gone before. As he’s quite tasty with his fists.Ĭan you talk about creating an ad that lives up to Lynx’s reputation of most memorable and impactful ads in TV advertising? Well, as long as you don’t get him wet, he won’t punch you. What was it like working with Anthony Joshua on Lynx’s 25 year anniversary ad? Best way we can describe it is like when Bruce Wayne goes up the mountain to pick the flower and hangs out with Liam Nesson. We all, at one time or another, passed through a very particular creative arts school reserved only for the visually gifted, where we were all taught exclusively by retired film makers turned baristas. If there’s one thing, we do all have in common, it’s our upbringing. Can you talk through your personal journey that led you to directing? Key influences though would have to include, Sesame Street, Pingu and the A-Team. Being a multi-generational and multi locational outfit we have quite literally an endless number of reference points that have made their mark on our style over the years. What hasn’t influenced our style, is more to the point. What work has influenced your own style of filmmaking? It’s certainly not traditional. ![]()
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